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South Africa’s Most Influential Cassper Nyovest Promotes Black Owned Brands

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Meet Refiloe Maele Phoolo, professionally known as Cassper Nyovest, a South African rapper, businessman, songwriter, and record producer. Born and raised in Mahikeng, North West province, he is regarded as one of the most influential & successful artist in South Africa. In 2014, he established his own record label, Family Tree Records. He has since collaborated with international stars such as Jason Derule, Wizkid, Davido & Sarkodie just to mention a few.

Also read: Drip Footwear, The Township Dream Of South Africa

Also read : An Open Letter To Sarkodie.

After being mentored by the late Hip Hop GOAT (HHP), Cassper’s popularity grew in the year 2014 when he firstly dropped his hit single (Gusheshe). In addition to the above statement the star grew from strength to strength with having to sign a few artists under his record label.

His brand grew when he first began by selling out tickets for his concert, #FillUpTheDome (2015) which was held at Ticketpro Dome in Johannesburg. The concert was successful in that it grew interest & enthusiasm within the youth to follow & support Local music.  In addition to the above statement the concert was one of the first to be held in South Africa particularly by a Hip Hop Artist. The success of the event pursued Nyovest with the affix “Fill Up” to instigate more concerts in different stadiums annually, including Orlando Stadium (2016) and FNB Stadium (2017), also both in Johannesburg, Moses Mabhida Stadium (2018) in Durban, and Royal Bafokeng Stadium (2019) in North West

Also read: Creativity Since 1990; Kenya’s Agnes Nonsizi

He has since released 5 albums namely Tsholofelo, Refiloe, Thuto, A.M.N and Sweet & Short. His latest work is the collaboration he has with a local Sneaker brand (DripFootWear) & his unique RF900 touch. This has helped grow locally produced brands & continuous support for black owned enterprises. The man is a beast, forever in his game & creative in and out of season. #DonBilliato


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2 thoughts on “South Africa’s Most Influential Cassper Nyovest Promotes Black Owned Brands”

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