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Drip Footwear, The Township Dream Of South Africa

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In 2003, Lekau Sehoana grew up in an informal settlement of Ivory Park where he didn’t have any Shoes to wear. He then came across an old Torn Sneaker and redesigned it using Denims and Polyurethane. The Sneaker became popular and people started ordering it and eventually penetrating the Shoe Making business, exchanging Pain with Profit, for the next 5 Years of his High School days.

Also read : Why Nigerian Government Banned Twitter

16 years later in 2019, the commercial Brand was born, and he named it DRIP. The concept behind the name and branding of this Footwear business comes from the modern-day usage of words. Changing meaning of words to a whole different meaning, to make the word cool or what its being changed to even cooler. Drip means drops of Liquid although in urban street culture it means looking nice, having high fashion senses, Ukotini, style or being highly fashionable.
They have blended very good with the new climate of business, culture and social media, trends. Thus, the name is trendy and they have adapted to the current wave of Lifestyle and Fashion unlike 16 Years ago, even though their DNA and Principles still remain that of 2003.

Also read: YOTA Launches Skills Hub; An All New Equipped Youth Facility in Accra

There are three most important key elements about this Brand Called DRIP.

It was started in a Shack.
It was started using Recycled Material, (Old Shoe Soles and Used Denims)
It was started because Lekau did not have any Shoes to wear.

Drip Footwear is in the mainstream and commercial market today and would not want to lose any of the elements that made up the Brand. The brand hopes to give away shoes to pupils who are like Lekau 16 years ago as part of their corporate social responsibility. They would like to connect with relevant institutions, be able to contribute through skills training and shoes giveaways; something to wear and something to hold on to, for the betterment of the Youth and the Future.

Also read: Making Up A Strong, Gifted & Black Woman; Goitsimang Nthite

Their Slogan, “The Township Dream” means ‘no matter how big we get, we will never forget what made us. We created the brand from a Shack but with international standards which should to encourage people that even those dirty dreams are valid and when worked on, they can create a brand that is of quality to compete in a Multibillion Dollar Market owned and controlled by Foreign companies’. Today, digital and traditional education is very key to our Youth societal development and brands such as DripFootWear play relevant roles on awareness and investment through their corporate social responsibility. The future for black owned businesses looks bright with the likes of Lekau being at the helmet of entrepreneurship & inspiring growth.

Also read: Creativity Since 1990; Kenya’s Agnes Nonsizi


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